How to Get More Views on YouTube in 2020

How to Get More Views on YouTube in 2020
Written by: Dexxter Clark
We all want more views on Youtube, if it’s 2020 or it’s next year.
But getting there requires some tactic and blindly posting video after video on YouTube won’t get you there.
The tactics to make educated decisions on how to get more views on YouTube in 2020.

Content Strategy

Blindly uploading videos for the sake of uploading videos on YouTube doesn’t work well, but you know that already.

Niching down

Niching down is what all marketing books are raving about: “find your smallest possible target audience”.
In a niche is less competition and easier to stand out.
This applies also to YouTube, especially when you are starting out.
Define you target audience is the tiniest details: 32 year old female with no kids and no husband which is a career woman who likes to do yoga three times a week.
If you have done this, it makes it easier for you to target your videos to those viewers.
If your core audience will like the video, YouTube tries over and over again to find a bigger audience for your videos.
When you grow bigger you have the leverage to broaden you topics, which you don’t as a starter on YouTube.
photo dexxter - youtube channel
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Evergreen content

YouTube is the social media platform where content lives the longest.
Instagram, Facebook, Twitter and the rest is only relevant for hours instead of years with YouTube.
Start making evergreen content this will live beyond 2020, if you are not doing so already.
Even some short lifecycle content can maybe turned into long lifecycle content.
For example: I needed to make a video about “laptops for music production” every three months to keep information up-to-date.
I instead opted for general advice that will be “old” in three years in stead of three months.
(I referred to the latest generation CPU in stead of the 10th or 11th generation).


Keyword research is dead

Google is getting better and better at understanding relationships between words and context, and therefore: so is YouTube.
So if you search a lot on surfing, you get more surf related topics when you search “what makes a good board”.
When you search a lot of business related terms, you probably end up with search results about the board of directors, instead of surf boards.

You still need to do research into competition and topics, that won’t change.
What I advise you to do is to think about what a viewer might search for in your particular niche.
It can help to use the auto suggest of Google and YouTube.

Use the ABC method: type in your topic followed by a space and then A, then B and then C etc.
For example: “music producer A”, then “music producer B”, then “music producer C”.
This triggers the auto suggest of Google (and YouTube) and gives you topics you might not have thought of.

We can expand this method by using more natural searches by using wild cards.
Type in: “how to * music producer * A”, “how to * music producer * B"
You can do the same thing for “what”, “where”, “can (I)”, “when”, “will (I)”, “why (do)”… I think you get the idea.

I was earlier talking about niching down, because you have less competition.
The more specific you are in your target topic, the less competition you have, the better you will rank for it in YouTube search.
But how to know if there is a lot of competition?

I have three methods:

Google

Google shows you the amount of search results it returns for a topic.
This number will go down if you niche down.
I can’t tell you what is good or bad because it depends on your niche and your channel authority.
This is a process of experimentation.

YouTube 


When you type in your search query in YouTube you see the top 10 search results.
Do those videos answer your question exactly or are the off-topic? Off-topic? Great! this is your chance!
How many views and subscribers do the top videos have?
If you have less the 10K subs and they have 1M, don’t even try it.
if they have roughly the same channel size and 1M views, go for it.

Keyword research tools 


Although keyword research tools like TubeBuddy are often wrong, they can give you SOME insight in the competition.
TubeBuddy shows the the amount of search results (just like Google does with its search results).

Don’t use tags

Tags are sooooo 2015.
YouTube downplayed the importance of tags tremendously over the years and replaced it with AI algorithm based keywords.
Therefore it is useful to keep in mind that an algorithm will look at your video and determine the keywords.
Cryptical hints or jokes do get lost on the algorithm.
Make it abundantly clear what your video is about.
This can be in the form of b-roll or literally telling in the video what it is about.
Correct it in the closed captions/subtitles if it get’s it wrong.

You can still use tags, but it’s only maybe 1% important, compared to title, description, thumbnail and subtitles together that make up the rest of 99%.

Stop gaming the system

Google (and thus YouTube is getting smarter and smarter.
Tricking the system is harder and harder to do.
Google is constantly developing and improving the algorithms.
What will work today, won’t tomorrow.
You will be constantly playing catch-up by inventing new ways to game the system (which get`s harder every year).
So, my advice is: don’t!

The funny thing is though, when you make good quality content you have have nothing to fear.
Spend your precious time in making good quality evergreen content in 2020, that will be relevant for years to come.

YouTube tips and tricks

This is only a handful of tips and suggestions I can give your for 2020.
If you are absolutely committed to make your YouTube channel work, you should definitely check out my book: “What big Tubers don’t tell you”.
It is filled to to brim with tips and tricks to skyrocket your YouTube knowledge and growth.

Want free YouTube tips and tricks?
Check out the YouTube channel for this website. (opens YouTube in new tab)

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Author

photo author dexxter clark
Dexxter Clark
Content creator / YouTuber
Social Video Plaza on YouTube Dexxter Clark on Instagram Dexxter Clark on Facebook Dexxter Clark on Linked In
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