Why do my youtube videos have no views + 4 ways to fix it

Why do my youtube videos have no views + 4 ways to fix it play video
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Written by: Dexxter Clark
In this article I’ll take a look at why your YouTube videos get no views and more importantly: 4 tangible strategies to fix it once and for all!

Super frustrating isn’t it?
You uploaded videos to your YouTube, you get 5 or 10 views and after a day or so:
But why do your YouTube videos get no views anymore?

Typical curve

The views curve of a typical YouTube video starts by YouTube giving you an unnatural boost when you upload a video so they can gather data on viewer satisfaction.

Viewer satisfaction is measured by:
  • Average View Duration – how many minutes do viewers watch a video
  • Average Percentage Viewed – how much percent of a video viewers watch on average
  • Click Through Rate – a percentage of how many viewers clicked after seeing your title and thumbnail
Which you can all find in your YouTube Analytics.

Based on these factors the algorithm decides what to do with the video: promote it further (=viral hit) or slow down promotion (in 99% of the cases)
This boost is strongest for a couple of hours and slows down after 1 or 2 days.

How strong this initial unnatural boost is, depends on the size of your channel and how good you are at returning your existing audience on your last videos.

After that initial boost, things can pick up weeks or months later.
  • For smaller channels after 3 months or so, videos generally start to gain traction again.
  • For bigger channels or some videos it might take 3 or 4 weeks to pick up again.
Or it stays extremely quiet and your video is dead (=no views on a daily basis).

Why do videos get no views after the initial boost?

  • The viewer satisfaction wasn’t good. Which is a super interesting topic in its own right, especially when you start out, but let’s save if for another day.
  • competition too strong. This is something I will talk about in a minute
  • Not relevant anymore. For example: when you have a news channel, it is only relevant for a day. Make evergreen content to prevent this.
  • Doesn’t stick. You haven’t thought about a traffic source to get the video to “stick”.
    With “stick” I mean: consistent views on a daily basis.
    In the first 24 hours I can generally tell if a video is going to stick or not by looking at the traffic sources:
  • YouTube search? Yes → constant stream of new viewers
  • Channel pages? No → you are promoting yourself on your own channel. Your thumbnail might get pushed out of the channel page once you release a new video.
  • Suggested? depends on how persuasive you can be to make viewers watch more than 1 video, but generally:
    (on a small channel) → suggested algorithm on a small channel only suggests 1 video when watching 1 video.
    (on a larger channel) → On bigger channels Suggested suggests 3 or more videos to click on.
  • External? Depends what the external source is:
    • Website → Yes, my website has evergreen content, so it will keep getting me views.
    • Mailing list → No, I send out an email and only get traffic once.
    • Google search → yes, it allows evergreen content
    • Other social media → no, other social media than YouTube don’t allow evergreen content.
  • YouTube Home? Depends on how well viewers watch more of your videos, otherwise YouTube Home is just a notification system for new videos.
  • End screens? No → you are promoting yourself on your own channel
  • Notifications/subscriptions tab? No → notifications are only shown once

Strategy #1 - Deliberately choosing video topics

How can we prevent a video from not getting views and dying? choose your video topics very carefully.
Do research before you make the videos.
Don’t make videos just for the sake of having a new video.

I get often requests for videos, which are often amazing video ideas.
But when I can’t find a traffic source that could drive me consistent traffic on a daily basis, it’s a waste of time to make the video, because it is dead in no time.

To make video stick, ask yourself this:
  • Can I trigger the suggested algorithm/ YouTube Home?
  • Can I rank in YouTube search?
  • Can I get traffic via my website?
I’ll explain each of these below.

Where to focus on: Suggested/Home

When you have an informational channel you are blessed with the option that you can focus on YouTube Search.
But when you have curiosity based content, like a vlog for example, Search is not really an option, because you don’t really make searchable content.

This is why growing these channels can be really hard, because the only way you can get discovered is by YouTube Home and Suggested, which can be really hard as a beginner.

In that case, the only thing you can do is, super duper laser focus on:
  • getting your Click Through Rates up by having clickable titles/thumbnails
  • focus on getting your Average Percentage Viewed up
  • Entice viewers to watch more content: refer to other videos in a video, use end screens, cards
    Watch my video about how to trigger YouTube home, link in description.

Where to focus on in YouTube Search

Search volume
I see a lot of beginner creators making videos that viewers don’t search for.
A video titled “What I wore yesterday”, will not be found in search, because people don’t search for that in YouTube Search.
People search by asking questions, like “why don’t I get any views on my YouTube videos”.

So I would highly recommend to use the YouTube Search bar auto-complete function.
Because the search bar reveals what people search most, because then the auto-complete is the most successful.
If you can’t find it in the search bar, people don’t search for it, don’t make the video.

Target multiple search keywords and use those in your title, description and say those keyword phrases in your video.

Look at your subtitles of your video to make sure that YouTube understood those phrases correctly, if not, correct them.

This way, you provide the algorithm with context, and it has less trouble understanding what your video is about, so it can better cater to the needs of a searcher, even if the words they search for is not an exact match with your targeted keyword phase but is topically related.

For example:
YouTube will understand that “how to tie shoe laces” is basically the same as “How I tie my sneakers”.

Focus on non competitive keywords - long tail keywords
Focus on keywords that you don’t have a lot of competition, so it is easier to rank for them.
Generally long-tail keywords are less competitive, because they are more specific.

For example:
A video “how to edit a video” is a short tail key phrase.
“how to edit a YouTube video” is a longer tail key phrase.
Even a longer tail key phrase is “how to edit a YouTube video in Davinci Resolve”, and therefore is less competitive than “how to edit a video”.

But how do you know if a keyword is competitive or not?
That is a question I’m happy to answer in my complete keyword research tutorial on YouTube.

Beginners topics
The most under served topics by creators (and therefore less competitive) is the super duper beginners content.
Creators often don’t think about that particular group of their audience, because it is the least interesting and most creators don’t know any more what it was like to be a beginner.
Often these videos are really easy to make.

For example:
When a new DJ starts out, he wants to know the most basic questions like: do I need a computer? What software do I need? How can I get music on a DJ player? Which brands are most used?

Strategy #2 - Website

Sometimes you can’t rank for competitive search terms on YouTube, but sometimes those same competitive search terms are not competitive on Google.
In that case, I write an article and if that article gets proper search traffic after 4 months (this is how long it takes to get some traction in Google), I can make the video.

The advantage of writing evergreen content on a website, when you embed the video in the article, you will get consistent views on the video from people reading the article.
This article is the perfect example: I would have a hard time ranking on YouTube for this.

So I wrote the article you are reading right now.

Strategy #3 - Expand on your most popular videos

Look at what videos get the most views in your YouTube Analytics.

Try to figure out why they were so popular:
  • was it because of a collaboration?
  • was that because of the lack of competition in YouTube Search?
  • Was I because you sent viewers over from other videos?
When you know why this works, you can repeat your success and make more videos on the same topics.
Because you know that these topics are popular and you can reach your existing audience with them.
So the chance of having a dead video is significantly smaller.

This is why it is important that you can read and interpret YouTube Analytics.
I will help you with that in THIS video (opens YouTube) if you don’t know how to do that.

Strategy #4 - 2 types of content

I’m going to share my growth strategy that got me my first 1000 subscribers and 1500 views in 48hrs in 5 months on Social Video Plaza in the most competitive niche on YouTube: YouTube advice niche.

I have 2 types of content: discovery-content and core-content.
  • discovery content – content that I make to get views (therefore watch time on the channel = ranking power) and be discovered.
    This needs to be really easy-to-make content that is not competitive.
    Generally these are the beginners topics I talked about earlier.
    For example: “how to upload a YouTube video”.

    But always make sure that there is a strong connection with your channel topic and that you refer to core-content videos to get session watch time out of the discovery-content (because that is what it’s for).
    If you can get viewers to watch more of your core-content, they are much more likely to subscribe.

  • core content – the content that I want to make on the channel and want to be known for.
    For Social Video Plaza: these are my YouTube growth strategy videos.
    This content is what makes my channel stand out against the rest and is the content that relatively converts best into subscribers but a bit more competitive and therefore often hard to rank.
    For example the strategy video: “how often should you upload to YouTube
The content-for-discovery supports my core-content.
The core content has a high potential of dying because it’s more competitive.

Case Study: how to get views on a video you can’t rank for in YouTube Search

Applying the techniques I talked about earlier:
I can’t rank in YouTube Search for “how often should you upload a video to YouTube”. How would I do it?
I try to make 3 traffic sources for the video, so the likelihood of a video getting no views (video dying) is very small.

Step 1:
I can’t rank for “how often to upload” on YouTube, but I can in Google.
So, I write an article called “how often to upload”, which hopefully gets me a couple of readers a day.
When I get traffic after 4 months or so, I have green light to go to step 2.

Step 2:
I can also rank for “how to upload a YouTube video” in YouTube search.
So, I make 2 videos called: “how to upload a YouTube video” and “how often to upload”:
  • For “how often to upload” I have already the script, because that is the article on my website.
    I will embed the video in the article on my site, so I get views from my readers.
  • In “How to upload” I refer to heavily to “how often to upload” in end-screens, pinned comment, cards and in the video itself, hopefully a lot of viewers will follow the path and hopefully YouTube Recommended will pick it up.
    Even bigger is the chance that YouTube Home will pick it up.
    The full details you can read (and watch) in: How to trigger YouTube Home.

If you are serious about YouTube and want to take it to the next level, take a look at my YouTube e-book.
The book takes you step-by-step through the process of starting a YouTube channel.
How to get more views, subscribers, make money with YouTube, go viral ... and much more.
Click here for more information about my YouTube e-book: "What Big Tubers Don't tell you"

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photo author dexxter clark
Dexxter Clark
Content creator / YouTuber
Social Video Plaza on YouTube Dexxter Clark on Instagram Dexxter Clark on Facebook Dexxter Clark on Linked In
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