Should I start a second YouTube channel 2023? Think twice!

Should I start a second YouTube channel 2023? Think twice!
Written by: Dexxter Clark
Let me pick your brain a little bit with some pros and cons, so you can make a more educated decision.
Also the practical implementation of having two YouTube channels, how does that work?

Can you have 2 YouTube channels one account?

Yes, you can have multiple YouTube channels in one Google account.
Just log in to your Google account as usual and create a new channel.
On YouTube you can switch between the channels by clicking on your avatar in the top right corner and choose: switch account.

Every account has also its own YouTube viewing history and when you comment on a video, you will comment as the channel that is currently logged in.

How to get views - YouTube course 2023

Can you move videos from one YouTube channel to another?

No you can’t.
You can reupload existing videos, but YouTube regards each channel as a separate entity.

Why do YouTubers have two channels?

  • spread risks. If views start to decline, you have another channel to even out the losses
  • you can gain more views in total around different channel topics
  • you can target the same topic, but with a different content format.
  • experimentation: for example with new content, way of presenting etc.

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Should I have multiple YouTube channels?

It is primarily a consideration that has to do with your audience.
Do you want to make different content? Then it might be wise to start a second channel.

Also when it comes to sponsorships, sponsors are generally more interested in sponsoring you when you are a targeted audience.

Your audience subscribed to you for a reason.
They like your video style, way of presenting and the form you bring the content.
If you deviate too much from your standard formula, they might not be interested.

However if you are bored with your current content, it time to change things up a bit on your current channel or switch completely to a different type of content.
Your audience might not like it at first and will unsubscribe, but over time you will gain a new interested audience.

You can test if your current audience is into your new content with two or three videos mixed in with your regular videos.
If you don’t get the clicks, that is a huge hint that you shouldn’t make that content for your current audience or start a second channel.

How to get views - YouTube course 2023

Some questions that might can help you decide to start a second channel:

Is your topic different?

When you have a topic about making money from home, and you want to upload videos about keeping chickens, your audience is probably not into that.
In that case it is smart to start another channel.
Keep YouTube channels on-topic, broad topic channels tend to do very bad.

Is your format different?

If your topic is the same but the format different, it can be useful to start a second YouTube channel.
For example: if you normally do long-form content like live streams, you could make a channel with the most important clips.

If you do tech related videos, you can have one channel with reviews and on the other you do tech news.
The topic is the same (tech), but your content type is different.

Maybe you could use the second channel as an extension of your main channel or as a creative outlet
A type of content that doesn’t fit on your main channel.

How to get views - YouTube course 2023

Is the demographic different?

If the demographic of your audience is different, it is worth starting a second channel.
Your audience might be younger, older or from a different part of the world and doesn’t speak the same language.
For example: the YouTube channel for this website is in English, but if I want to upload videos in Dutch, I’m better off creating a separate channel for that.

You need to start over

Be aware that when you start a new channel, you need start completely from scratch.
You start with 0 subscribers and 0 channel authority.

When you have leverage this might be a relatively smooth process.
With leverage I mean traffic from another YouTube channel, an email list, a website, other social media, … or anything that can bring in traffic
But if you are targeting a brand new target audience with no leverage, please think twice.

Can you remember when you first started out?
No one watching your videos, how incredibly frustrating that was?
I know it’s going to be different this time, because you learned a lot in the meantime.
But YouTube is still hard.
It will take a long time to get where you are now with your current channel.

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Twice the work

If you are planning to maintain two YouTube channels, you need to invest twice as much time to keep those channels filled with content.
You also need to work hard to break though on YouTube, is that something you have the time and energy for right now?

If your answer is “yes”, you can also put that time and effort into making your current channel better or increasing your video release frequency.
You can also put that time into creating your own (digital) products that will increase your paycheck at the end of the month.

If your answer is “no”, consider if a different release frequency for one of the channels is an option (once a month instead of once a week).

Just something to keep in mind.
Good luck!

When you are serious about YouTube and want to take it to the next level, take a look at my video training program: Viral Strategy.
The program takes you step-by-step through the process of getting views, subscribers and going viral.

For new creators I included a module that guides you step-by-step through the process of starting, creating and setting up a YouTube channel.

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photo author dexxter clark
Dexxter Clark
YouTube consultant
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